Monday, October 17, 2011 at 01:49PM Do you "Like" it?
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Social Media as a component to a Retail Marketing Strategy – what’s it worth?
Everybody is talking about Social Media these days. We hear about it everyday: Retweets, Follows, Likes, Pluses, and more all the time. Social Media has acquired a lot of interest in the retail world, trying to a attract GenX and GenY by devoting countless hours to setting up Facebook pages and Twitter accounts, adding QR codes to campaigns, and even modifying entire marketing messages and building whole new websites.
